Summary: 5 like "you a here", 2 prefer "Breadcrumb trail", 1 likes either
I know what a breadcrumb is, but I don't know if non developers recognize this phrase. In Drupal 7 we adopted You are here: Home > foo > bar > faz. Where I believe "You are here:" is a heading.
I much prefer the ARIA label saying “You Are Here”. I was not familiar with the bread crumb trail terminology until I read the example, but now I know exactly what you mean. Have you been on the blindmicemart.com website with Jaws? It is a good example of this.
I personally like you are here. It focuses my mind. If I hear another term, it is all tied in with whatever words are on the web site. You are here, reminds me where I am.
Personally I lean toward using the vernacular of the industry. For instance if everyone calls them bread crumbs then I think that the text associated with that type of information should be bread crumbs. If only people using text to speech hear "you are here", that separates us from the masses.
I like the “You are here” label. This means more to the average person than bread crumb trail.
my take is to have your first example "you are here". Having the words spoken out telling the path in short is good. This is especially true, if you ever have to retrace your path or find your way back to the particular site or page. This is based on a beginner’s level approach.
I don’t have an opinion on the examples. They all work fine. Bread crumb trail announcement works well. I like the “you are here” indication as well.
As per the last comment here is the code for the Canada Revenue Agency Breadcrumb trail:
<nav role="navigation">
<div id="gcwu-psnb">
<div id="gcwu-bc">
<h2>Breadcrumb trail</h2>
<div id="gcwu-bc-in">
<ol>
<li>
<li>
<li>
<li>
<li>Harper Government cracks down on businesses using electronic sales suppression software to hide sales </li>
</ol>
</div>
</div>
</nav>